HOW I GREW SOCIAL MEDIA ENGAGEMENT AND BRAND AWARENESS FOR JAC FITNESS
AN ONLINE LIFESTYLE COACH FOCUSED ON HELPING PEOPLE AND CHANGING LIVES
CHALLENGE
We wanted to document Jacks point of difference. Show that he had been through the drastic chances and strict dieting which he asks of his clients. This helps build trust with them, and also shows his personality, exemplifying his brand identity.
BRIEF
Through this, we want to increase social media engagement via likes, shares, comments.
The project was to be completed within two weeks, including filming. The video is targeted towards 22-40 y/o who are lost with training, unhappy with how they look and want to live a higher quality of life.
SOLUTION
We decided a behind-the-scenes shoot would be the perfect solution. It would show his audience aspects of his personality he hasn’t shown before and give an insight into the lifestyle of an online coach.
DELIVERABLES
BTS Video
I shot and edited the behind-the-scenes video for a photoshoot had prepared for.
The media was for social media, thus was delivered in 1080pHD.
“DREW IS FANTASTIC AT WHAT HE DOES; HIS ABILITY TO CAPTURE EVERY MOMENT SHOWS HOW MUCH HE CARES ABOUT EACH PROJECT. I’VE WORKED WITH HIM ON SEVERAL OCCASIONS, AND I’M BLOWN AWAY BY WHAT HE DELIVERS EVERY TIME.”
— Jack Cherrington, Owner and Founder
