HOW I GREW SOCIAL MEDIA ENGAGEMENT AND BRAND AWARENESS FOR felicity rosina
AN ONLINE COACH AND SOCIAL MEDIA INFLUENCER
CHALLENGE
4.5 billion people worldwide use social media, with this number growing by 400 million new users within the last 12 months. In the UK alone, 77.9% of the population are active social media users. In such a saturated market, how do you stay relevant? How do you get seen? You have to provide value; whether this is in the form of helpful tips, insightful information, news, humour, or anything else the viewer finds valuable.
BRIEF
Through this, we want to increase social media engagement via likes, shares, comments. This would lead to an increased CTR to her website. I guaranteed a 48 hour turnaround on all content. Felicity’s brand target market are women, aged 25-35 focusing on the empowerment of women and helping them to live healthier lifestyles.
SOLUTION
Together, with Felicity, we planned a collection of Instagram reels designed to inform, entertain and inspire women. With research into current viral trends, we used this to boost engagement.
On average we saw a 6x increase on reel views with the best performing reel reaching 850k views.
DELIVERABLES
Ig Reels
I filmed and edited a collection of Instagram reels.
website photos
I shot and edited online media content.
The content was delivered in both high- and low-res options for website/social media options.
Due to copyright, please see original content with intended music here.
“DREW IS SUPER ORGANISED AND PROFESSIONAL. HE LISTENS TO CREATIVE IDEAS AND REALLY MAKES THEM COME TO LIFE AS YOU ENVISIONED. THE QUALITY OF CONTENT THAT IS PRODUCED IS TOP LEVEL AND EDITING IS ALWAYS SO SLICK. TO ADD TO THIS, THE TURN AROUND ON HIS WORK IS ONE OF THE BEST I'VE COME ACROSS SO WILL DEFINITELY WORK WITH HIM IN THE FUTURE. I’D HIGHLY RECOMMEND DREW TO ANYONE.”
— Felicity Rosina
