HOW I grew BRAND identity FOR JAC FITNESS
AN ONLINE LIFESTYLE COACH FOCUSED ON HELPING PEOPLE AND CHANGING LIVES
CHALLENGE
As jack grew his social media presence to launch his coaching business, he realized he needed to establish his brand identity. He wanted a way to show is character, his personality; show why someone should invest in him, over another coach.
BRIEF
Through this, we want to increase social media engagement via likes, shares, comments.
The project was to be completed within seven days, including editing. The content was targeted towards 22-40 y/o who are lost with training, unhappy with how they look and want to live a higher quality of life.
SOLUTION
We decided to shoot both candid and posed portraits in an outdoor location around London. We wanted to the locations to be colourful and inviting, allowing the viewer to see a more personal side of Jack.
This would build trust and a sense of community with his audience.
DELIVERABLES
social Media Content
I shot and edited online media content.
The content was delivered in high resolution as the only usage for it would be social media.
“DREW IS FANTASTIC AT WHAT HE DOES; HIS ABILITY TO CAPTURE EVERY MOMENT SHOWS HOW MUCH HE CARES ABOUT EACH PROJECT. I’VE WORKED WITH HIM ON SEVERAL OCCASIONS, AND I’M BLOWN AWAY BY WHAT HE DELIVERS EVERY TIME.”
— Jack Cherrington, Owner and Founder
