HOW I GREW ONLINE PRESENCE AND REVITALISED E-COMMERCE FOR CAFE DE VIDA
AN IMPORTER OF PREMIUM QUALITY, AWARD-WINNING COLOMBIAN COFFEE
CHALLENGE
The desire is to increase sales, both commercially and privately. Diego (owner and founder) decided that in order to achieve this, he had to update his website and e-commerce pages. This is essential in connecting your audience with he product you’re trying to sell them.
BRIEF
Our main objectives were two things: to increase brand identity/awareness; and to update the e-commerce page of the website. The photos were to be shot, edited and delivered within seven days of the shoot. We were targeting both commercial businesses and individual coffee enthusiasts.
SOLUTION
We decided to not only shoot the individual products, but to also add several macro shots of the minute details surrounding the packaging. We wanted to show the passion and effort that has gone into designing and manufacturing a quality product.
Along with the E-Commerce photos, contextual shots of the coffee in a cafe allow commercial clients to envision how their businesses would look with this coffee and branding in their shops/bars etc.
DELIVERABLES
Product shots
I shot and edited online media content.
The content was delivered in both high- and low-res options for website/social media options.
“WORKING WITH DREW HAS BEEN GREAT. HE HAS A QUICK TURNAROUND OF MATERIAL, GREAT QUALITY OF PHOTOS, AND DEFINITELY ADDED VALUE TO MY WEBSITE. HE IS VERY GENEROUS WITH ALL HIS KNOWLEDGE AND IDEAS ON HOW TO GENERATE MATERIAL FOR SOCIAL MEDIA AND OTHER PLATFORMS.”
— Diego Albornoz, Owner and Founder
